Texas One stop 

Communications Strategist


The Ask

Make the Texas One Stop brand more friendly and helpful for students

Texas One Stop is a key resource at the University of Texas, helping students with financial aid questions, transcripts, registration, and more.

When interacting with the office, students and families were often stressed or worried, impacting their view of Texas One Stop.

The Background

Texas One Stop’s “We’re Here to Help” mission was not translating to their Instagram, and the page’s formality did not resonate with students.

Brand Problem


Target Audience

Incoming and current students at UT Austin


Students expect a degree of formality from University brands, but they engage more with content that feels approachable, authentic, and in tune with their feed.

Our Insight


With my strategy and content creation, the page generated 315k+ impressions, reached 195k+ accounts, and garned 7k+ likes across 86 posts.

Results

My best accomplishment was watching the Texas One Stop team become more involved and excited about the Instagram. At first, many avoided the camera, but after some time people were coming to me with ideas and ready to be a star!

The Strategy

Having worked at Texas One Stop, I knew that the team was what made the department helpful and lively. So, we made the team the stars of our Instagram, allowing students to see and connect with the team before they even came for help.

Humanzie the brand

To make Texas One Stop’s Instagram a resource itself, we started the FAQ Friday series. We were able to address anticipated needs and be responsive to questions as they arose. The series even helped alleviate pressure on the staff!

Be a resource before they need it

From the start, we knew we needed more short-form video. Adapting trends for Texas One Stop helped build a personality for the brand. These reels allowed students to quickly find out what services Texas One Stop has while meeting the team.

Speak their language

Watch Reel
Watch Reel

We saw many changes from the new FAFSA rollout to building closures to new financial aid portals. When building content calendars, we accounted for possible updates to have content ready when needed. Preparing for changes ensured students had reliable information and built their trust in us.

Plan for uncertainity