OFF THE STREET CLUB

Strategy Fellow @ Havas Chicago

The Ask

Highlight and increase funding for Camp Mathieu

The Background

Off the Street Club serves Chicago kids in West Garfield Park giving them a safe space to experience casual joy.

When temperatures rise in Chicago, so does crime. Camp Mathieu is a summer camp for 1,000 kids where they experience unprecedented joy and freedom.

Brand Problem

Potential donors feel helpless to create change due to the narratives around West Garfield Park.

Target Audience

Macro donors from the Chicago area

Our Insight

There are only 18 summers to be a kid. 

Donating to Camp Mathieu is an opportunity for our audience to preserve priceless Casual Joy in the face of adversity.

Our Strategy

Show donors how their investment in Casual Joy manifests at camp and how that positively impacts children’s futures through the lens of joy and hopefulness.

The Creative

  • Our tagline: Joy Lives Here

  • Letters to Home: Reminding donors of their summer camp memories

  • Letters to Home: Reminding donors of their summer camp memories

  • Joyful Creations: Meeting donors at their higher echelon places like art galleries

  • Citywide Water Balloon Fight: Make donors feel like kids again and experience casual joy

  • Disrupt the Workday: Make donors feel like kids again and experience casual joy